Furniture brand with over $300M in annual revenue on Amazon
CHALLENGE
Ad spend without clear direction
The brand expressed concerns about their advertising expenses, feeling that there was room for more efficient cost-cutting if they had the necessary knowledge of where and how to make those adjustments.
- Inefficient ad spend: No clear view of where and how to cut costs
- A platform that couldn’t scale: No way to consolidate the stack beyond retail media
- Limited insight: Across media, shortages, digital shelf, and sales ops
They also found limitations with their previous platform in terms of scalability and the ability to consolidate their technology stack beyond retail media, and lacked clear insights into strategic improvements for retail media performance, shortage recovery, digital shelf analytics, and ecommerce sales operations.
SOLUTION
One platform for every performance driver
By putting retail media management in the same platform as supply chain profit recovery, digital shelf analytics, ecommerce sales operations, and competitive market insights, the brand could see and act on its whole business at once.
- Complete visibility: Into the most powerful performance drivers of the business
- Real-time automation: Bidding, campaigns, budgets and more, optimized continuously
- Category Share of Voice: See where the brand stacks up vs. the competition
RESULTS
Brand invests in data-proven keywords to gain Share of Voice
In Q1 2023, the brand lifted ad conversion and grew Share of Voice across the entire brand, powered by hundreds of thousands of automations.
- +21% Total Share of Voice: For the entire brand vs. the previous period
- 680K automations executed: Over a 30-day period, maximizing efficiency
- +4% ad conversion: 14-day attribution vs. the previous period
A +4% lift in ad conversion versus the previous period, even when compared to holiday seasons.
